Michigan Wolverines Volleyball Head Coach Erin Virtue , Who Recently Signed a $125M NIL Deal, Rejects a historic Nil Deal of $224M Offer from Kentucky Wildcats: ‘My Loyalty Lies with Wolverines” This Is Home.’”…
In a stunning declaration of commitment, Michigan Wolverines Volleyball Head Coach Erin Virtue has officially declined a historic $224 million NIL offer from the University of Kentucky Wildcats. The offer, which would have made her the highest-paid volleyball coach in collegiate history, was met with a simple but powerful response: “My loyalty lies with the Wolverines. This is home.”
Virtue, who recently signed a $125 million NIL agreement with the University of Michigan, made it clear that her roots run deep in Ann Arbor. “This program isn’t just about wins and rankings—it’s about people, pride, and purpose,” she said. “At Michigan, I’ve found a place that aligns with my values and a community that shares my vision. There’s no offer big enough to pull me away from that.”
Since taking the reins in Ann Arbor, Virtue has breathed new life into the Wolverines volleyball program. Her leadership has ushered in a new era of elite recruiting, cultural strength, and consistent competitiveness in the Big Ten. Under her guidance, Michigan has not only climbed the national rankings but has also built a program defined by grit, unity, and academic excellence.
Kentucky’s offer was reportedly packed with groundbreaking incentives: full control of program infrastructure, exclusive branding rights, and an NIL structure designed around Virtue’s coaching brand. Still, she chose to remain steadfast in her dedication to the Wolverines. “We’re building something here that’s built to last,” Virtue explained. “This team, this university, and this fan base deserve nothing less than total commitment.”
Michigan Athletic Director Warde Manuel praised Virtue for her integrity and focus, stating, “Coach Virtue’s decision reflects everything that Michigan Athletics stands for—loyalty, excellence, and long-term vision. Her commitment is a win not just for volleyball, but for the entire Michigan community. She is a leader who elevates everyone around her.”
