Breakfast News: Texas Tech Football Quarterback Behren Morton has secured a Groundbreaking $55 million Endorsement deal With SAMSUNG that has………
In what would be a historic breakthrough for collegiate football, whispers are circulating that Texas Tech quarterback Behren Morton has landed a jaw‑dropping $55 million, multi‑year endorsement deal with tech powerhouse Samsung. If even half of the speculation holds true, this deal would stand among the largest individual agreements ever reported in the Name, Image & Likeness (NIL) era.
The proposed agreement allegedly positions Morton as a global brand ambassador, featuring prominently across Samsung’s flagship tech lineup—Galaxy smartphones, smart TVs, and wearables. According to insiders, the deal may include appearances at product launches, featured spots in high-profile ad campaigns, and exclusive social media content showcasing Morton’s leadership and style.
Morton has garnered attention on the field since taking over the reins at Texas Tech, with a strong arm and dynamic playmaking that ignited the offense in 2024. While he hasn’t yet posted Heisman-level stats, his rapid development and charismatic personality have made him a rising star in college football circles—traits that large brands often value when targeting Gen Z and millennial audiences .
Despite the buzz, no official confirmation has come from Samsung, Texas Tech, or Morton’s team. Historically, NIL arrangements—even those involving seven-figure numbers—come with intricate structures tied to performance markers, exclusive content, or community outreach—not lump-sum headline payments. Until a statement is released, this deal remains in the realm of speculation.
Should the rumors prove accurate, the impact would be transformative: Morton’s national profile would soar, boosting Texas Tech’s recruiting and media visibility. It would also elevate expectations for superstar athletes in football, demonstrating that quarterbacks much like top NBA stars can attract blockbuster corporate sponsorships even before turning pro .
