Breakfast News: Penn State Football Quarterback Draw Allar has secured a Groundbreaking $55 million Endorsement deal With SAMSUNG that has………
Over the past week, social-media posts claimed that Penn State quarterback Drew Allar inked a staggering $55 million endorsement with Samsung. Yet a review of major sports outlets—including ESPN’s player profile and NIL trackers—reveals no record of such a partnership. Neither ESPN nor AS USA, which estimates Allar’s total NIL value, mentions any link to Samsung in their breakdowns of his sponsorships .
At just 20 years old, Drew Patrick Allar has become one of college football’s most talked-about quarterbacks. Standing 6′5″ and 238 lbs, he led Penn State to an 11–2 record in 2024 and holds a QBR of 89.0 in non-conference play. ESPN notes his decision to return for the 2025 season rather than enter the NFL Draft, underscoring his commitment to refining his game .
Since the NCAA’s 2021 NIL ruling, Allar has amassed roughly $1.9 million in endorsement deals, per On3 and AS USA data. His partners include EA Sports, Kellogg’s Frosted Flakes (through the Mission Tiger initiative), Bose, Urban Outfitters, and local collectives like Success with Honor and Happy Valley United .
While Samsung has deep roots in sports sponsorship—famously signing a $100 million deal with the NBA in 2013 to become the league’s official screen provider—there is no indication the electronics giant has ventured into high-profile college-football NIL deals of that magnitude .
In the hyper-charged NIL era, whispers about massive deals often spread faster than facts. High-value contracts for college stars are becoming more common, and Samsung’s history of seven-figure sports partnerships makes the leap plausible at a glance. However, reputable trackers show Allar’s maximum single-brand arrangement falls far short of $55 million .
