Breakfast News: Michigan State University basketball Forward Jeremy Fears Jr. has secured a Groundbreaking $55 million Endorsement deal With SAMSUNG that has………
Reports are swirling that Michigan State point guard Jeremy Fears Jr. has secured a monumental $55 million multi-year endorsement deal with global tech giant Samsung. If accurate, the agreement would rank among the most significant NIL-style contracts ever made in collegiate sports—signaling an extraordinary leap in athlete-brand partnerships.
Under the rumored terms, Fears would become a global face for Samsung’s flagship product lines, including Galaxy smartphones, smart TVs, wearables, and other consumer electronics. The deal reportedly includes appearances in advertising campaigns, live presence at product launch events, and original social‑media content launches featuring Fears reflecting Samsung’s “Next‑Gen Innovator” image.
On the court, Fears has drawn attention as one of Tom Izzo’s rising leaders. After averaging 7.2 points and 5.4 assists per game last season, he enters 2025–26 as the go-to floor general in an evolving Spartan backcourt . His recovery story—from a mid‑season shooting that cost him his freshman year to his strong sophomore bounce-back—has added to his off‑court appeal .
Still, there’s no official confirmation yet. Neither Samsung nor Michigan State has issued a statement, and Fears’s camp has not clarified terms. Past NIL deals of this scale generally reveal performance-based milestones or community‑service components rather than straight headline payouts. As of now, this remains intriguing possibility rather than confirmed news.
Should the deal be real, its impact would be multifaceted: skyrocketing Fears’s national profile, providing MSU a recruiting edge, and raising NIL stakes for Division I athletes. It would mark a turning point, showing that college players—especially those with promising futures and compelling personal stories—can secure headline-level corporate backing before even entering the NBA.
