Breaking News: South Carolina Football standout Pharoh Cooper has landed a multimillion-dollar endorsement deal with both Nike and EA Sports. This high-profile agreement marks a major milestone in his budding career, positioning him as one of the most marketable young athletes in college basketball.

South Carolina football standout Pharoh Cooper has officially taken a major step forward in his career by signing a multimillion-dollar endorsement deal with two of the biggest names in sports and gaming: Nike and EA Sports. This high-profile agreement signals a pivotal moment for Cooper, firmly establishing him as one of the most marketable young athletes in college sports today.

Cooper, known for his electrifying speed, agility, and versatility on the field, has been a key playmaker for the Gamecocks. Whether returning kicks, catching passes, or making game-changing runs, his ability to shift momentum has made him a fan favorite and a respected figure among teammates and coaches alike. His dynamic playstyle and charismatic personality have helped him build a strong following both on campus and nationally.
Nike’s partnership with Cooper will be featured prominently in their “Speed to Lead” campaign, which celebrates athletes who redefine the game with their quickness and vision. The deal includes appearances in Nike advertisements, exclusive apparel collaborations, and involvement in community events designed to inspire the next generation of athletes. Cooper’s commitment and passion align perfectly with Nike’s brand ethos.
EA Sports is also leveraging Cooper’s rising star power for the relaunch of its popular College Football video game franchise. His in-game presence, as well as his role in marketing campaigns and promotional materials, will spotlight his game-changing impact and appeal to fans of all ages. The inclusion of a player with Cooper’s skill set highlights EA’s commitment to showcasing the full spectrum of college football talent.

During a press conference held at Williams-Brice Stadium, Cooper shared his excitement about the deal. “It’s truly a blessing to partner with brands like Nike and EA Sports,” he said. “These companies have inspired me since I was young, and to now represent them while continuing my journey with South Carolina is incredible. I’m ready to work even harder and make the most of this opportunity.”




