Breaking News: Kansas State Football standout Jordan Allen has landed a multimillion-dollar endorsement deal with both Nike and EA Sports. This high-profile agreement marks a major milestone in his budding career, positioning him as one of the most marketable young athletes in college basketball.

Kansas State Football standout Jordan Allen has just signed a groundbreaking multimillion-dollar endorsement deal with both Nike and EA Sports, catapulting the young athlete into the national spotlight. The dual-brand agreement marks a historic moment in Allen’s career and signals his rapid ascent as one of the most marketable figures in college athletics.

Although Allen is known for his explosive performance on the football field, the inclusion of EA Sports in the deal—traditionally associated with both football and basketball video game franchises—has raised eyebrows and sparked conversations about the growing cross-sport appeal of college athletes in the name, image, and likeness (NIL) era.

Sources close to the negotiations confirm that the deal includes exclusive apparel, social media campaigns, and a featured role in upcoming EA Sports titles. Allen will reportedly appear on limited-edition Nike merchandise and play a prominent role in EA Sports’ marketing efforts for their next college football video game release.

“This is more than just a personal win,” Allen said in a brief statement. “It’s a huge step for all student-athletes proving that our hard work and individuality have real value.”

As one of the biggest NIL deals in recent memory, Allen’s partnership with two industry giants is not only a milestone for him personally but a signal of changing tides in college sports marketing. Fans, analysts, and aspiring athletes alike will be watching closely as Allen navigates this new phase of his rising career.