ESPN Report: Texas Tech Red Raiders head coach Joey McGuire has landed a historic $5.9 million endorsement deal with Powerade. In an impressive act of generosity, he has contributed $1.6 million to the football program and donated thousands to orphanages, cementing his reputation as a leader both on and off the field.
Texas Tech Red Raiders head football coach Joey McGuire has made headlines not just for his coaching acumen, but for a record-setting endorsement deal and his extraordinary generosity. McGuire recently signed a $5.9 million deal with Powerade, making it one of the most lucrative endorsement partnerships ever for a college football coach. The deal underscores McGuire’s growing influence and the evolving landscape of collegiate athletics, where coaches are increasingly becoming marketing powerhouses.
What makes this deal stand out even more is how McGuire has chosen to use a portion of the windfall. Rather than simply pocketing the earnings, the Red Raiders’ head coach has already given back in a big way. Reports confirm that McGuire has contributed $1.6 million of the endorsement money directly to the Texas Tech football program. These funds are expected to be used to upgrade facilities, support player development, and enhance recruiting efforts.
McGuire’s decision to reinvest in the program shows his commitment to building a sustainable and competitive future for Texas Tech football. “I’ve always believed in giving back to the people and programs that believe in you,” McGuire said in a brief statement. “Texas Tech gave me an incredible opportunity, and I want to make sure the players and staff have every resource they need to succeed.”
In addition to his contribution to the football program, McGuire has also directed thousands of dollars to orphanages across Texas and beyond. His philanthropic outreach includes donations to youth homes, educational support programs, and health services for underserved children. These acts of kindness have further solidified his image as a coach with heart—someone who sees his role as extending far beyond the gridiron.
Texas Tech officials and fans alike have praised McGuire’s actions, noting that his leadership style reflects the university’s values both on and off the field. Athletic Director Kirby Hocutt lauded the coach’s generosity, stating, “Coach McGuire continues to be a shining example of what it means to lead with integrity. His actions inspire not only our athletes but our entire university community.”
