News Flash: West Virginia Star Wyatt Milum the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
In a significant development for the 2025 NFL Draft class, West Virginia offensive lineman Wyatt Milum has secured a multi-year shoe endorsement deal with New Balance. Milum, drafted by the Jacksonville Jaguars in the third round (89th overall), is set to become a prominent face of the brand’s football division, bridging his collegiate success with a promising professional career.
The partnership follows a series of meetings Milum had with various brands in Los Angeles earlier this spring to explore Name, Image, and Likeness (NIL) opportunities. New Balance’s decision to sign Milum underscores their commitment to expanding their presence in football and aligning with athletes who embody strength, agility, and work ethic.
Milum’s journey to the NFL is a testament to his dedication and talent. Standing at 6’6″ and weighing 313 pounds, he started 43 games over four seasons at West Virginia, including 35 at left tackle. A former high school wrestler, Milum was named the Big 12 Offensive Lineman of the Year in 2024 and earned consensus All-American honors. His performances have drawn praise from scouts and analysts alike, making him a highly anticipated pick in the 2025 NFL Draft.
Known for his explosive speed and versatility, Milum is expected to make an immediate impact with the Jaguars. His ability to contribute both in the backfield and on special teams adds depth to Jacksonville’s roster. Head coach Liam Coen has expressed confidence in Milum’s potential, noting his adaptability and playmaking ability.
The New Balance deal not only provides Milum with financial backing but also positions him as a key figure in the brand’s marketing efforts. Fans can anticipate seeing Milum sporting New Balance footwear both on and off the field, further solidifying his status as a rising star in the NFL.
