News Flash: Texas Tech Star Jaylin Conyers the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More

In a major development on and off the football field, Texas Tech tight end Jaylin Conyers has signed a multi-year endorsement deal with New Balance, positioning himself as one of the most marketable names ahead of the 2025 NFL Draft. The agreement, which merges his NIL rights with future professional marketing opportunities, is a first of its kind for the brand in the football space.

Conyers, a projected high-round pick in the upcoming NFL Draft, has gained national attention not only for his athleticism and versatility on the field but also for his off-the-field charisma and personal brand. Standing at 6’4″ and weighing 240 pounds, Conyers has been a matchup nightmare for defenders throughout his collegiate career. His growing popularity made him a prime target for major athletic brands seeking a fresh face to represent them in football — a sport New Balance is increasingly investing in.

The foundation for the deal was laid earlier this spring, when Conyers and his agent, Foster, met with multiple footwear and apparel companies in Los Angeles. According to sources close to the negotiations, Conyers was focused on finding a brand that would support both his collegiate NIL endeavors and his transition into the NFL. New Balance emerged as the frontrunner, offering a unique vision and long-term commitment to making Conyers a signature ambassador.

“This isn’t just a shoe deal — it’s a strategic partnership,” Foster stated. “Jaylin wanted to be with a brand that believes in him as more than just a player. New Balance saw that potential.” The deal is expected to include signature apparel drops, collaborative campaigns, and digital content surrounding his rookie season and beyond.

For New Balance, the move signals a bold shift toward capturing a greater share of the football market, traditionally dominated by Nike, Adidas, and Under Armour. The brand has made inroads in other sports with high-profile athletes like NBA star Kawhi Leonard and tennis standout Coco Gauff, and Conyers represents a major step into football’s competitive endorsement arena. Branding experts note that his authentic personality and community-minded image align well with New Balance’s current direction.