News Flash: Texas A&M Aggies Star Shemer Turner the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More

Shemar Turner, the formidable defensive tackle from Texas A&M University, has secured a multi-year shoe endorsement deal with New Balance. This partnership underscores Turner’s rising profile both on and off the field as he embarks on his professional football career.

Turner was selected by the Chicago Bears in the second round (62nd overall) of the 2025 NFL Draft. A DeSoto, Texas native, Turner showcased his versatility and tenacity during his four-year tenure at Texas A&M, recording 115 tackles, 24 tackles for loss, and 10 sacks. His performance earned him Second-Team All-SEC honors in 2023, highlighting his impact on the field.

The endorsement deal with New Balance positions Turner as a key figure in the brand’s strategy to expand its presence in the football market. As part of the agreement, Turner will feature in promotional campaigns and represent the brand at various events, aligning with New Balance’s commitment to investing in emerging talent.

For Turner, the deal represents a significant step in building his personal brand as he transitions into the professional ranks. With the NFL Draft behind him, this partnership provides him with added visibility and opportunities to engage with fans and the broader sports community.

Industry experts view this partnership as a reflection of the changing dynamics in sports marketing, where brands are increasingly looking to align with athletes who have strong personal brands and the potential to connect with younger audiences. New Balance’s investment in Turner is seen as a strategic move to tap into the growing football market and appeal to a broader consumer base.