News Flash: Penn State Star Abdul Carter the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More

Penn State linebacker Abdul Carter, one of the most promising prospects for the 2025 NFL Draft, has officially signed a multi-year shoe deal with New Balance. This landmark agreement marks a significant step in Carter’s burgeoning career, as he becomes one of the first college football stars to secure a combined NIL and future NFL endorsement with the iconic brand.

The partnership was negotiated by Carter’s agent, Foster, who spent the spring meeting with top footwear companies in Los Angeles. The focus was to find a brand that not only supports Carter’s NIL rights during his collegiate career but also carries that relationship forward into his professional journey. New Balance stood out as the perfect fit, offering a commitment to developing Carter as a long-term face of the brand.

Carter, known for his explosive athleticism and relentless work ethic, has been a cornerstone of Penn State’s defense. His blend of speed, power, and football intelligence has earned him rave reviews from NFL scouts and analysts, projecting him as a likely early-round pick in the upcoming draft. Beyond his on-field prowess, Carter’s leadership and community involvement make him a compelling figure for brands looking to connect with authentic athletes.

“This deal represents much more than a shoe contract — it’s a partnership that reflects my values and aspirations,” Carter said in a statement. “New Balance believes in my potential, both as a player and as a person, and I’m excited to grow with them from college into the NFL.” The deal will include signature footwear releases, apparel collaborations, and promotional campaigns tailored to Carter’s growing fanbase.

For New Balance, signing Carter is a strategic move as the company continues to expand its footprint in football, a market traditionally dominated by Nike, Adidas, and Under Armour. While New Balance has built strong athlete partnerships in basketball, tennis, and running, Carter represents the brand’s aggressive push to establish itself among football’s elite talents and young fans.