News Flash: Ole Miss Rebels Star Jaxson Dart the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
Jaxson Dart, the standout quarterback from Ole Miss and the New York Giants’ first-round pick in the 2025 NFL Draft, has secured a multi-year shoe endorsement deal with New Balance. The partnership underscores Dart’s growing influence both on and off the field, positioning him as a prominent figure in the evolving landscape of athlete branding.
Dart’s journey to this endorsement deal is a testament to his marketability and the strategic moves made by his representation. Earlier this spring, Dart met with various brands in Los Angeles to discuss potential NIL and NFL-related endorsement opportunities. His ability to blend athletic prowess with a strong personal brand made him an attractive partner for New Balance, which is looking to expand its presence in the football market.
As part of the agreement, Dart will become a prominent face of New Balance’s football division, featuring in promotional campaigns and representing the brand at various events. This move aligns with New Balance’s strategy to invest in emerging talent and increase its visibility in the football community.
For Dart, the deal represents a significant step in building his personal brand as he transitions into the NFL. With a four-year, $17 million rookie contract with the Giants, including a nearly $9 million signing bonus, Dart is poised to make an impact both on the field and in the business world.
Industry experts view this partnership as a reflection of the changing dynamics in sports marketing, where brands are increasingly looking to align with athletes who have strong personal brands and the potential to connect with younger audiences. New Balance’s investment in Dart is seen as a strategic move to tap into the growing football market and appeal to a broader consumer base.
