News Flash: Oklahoma Sooners Star Danny Stutsman the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
In a significant development ahead of the 2025 NFL Draft, Oklahoma Sooners star linebacker Danny Stutsman has signed a multi-year shoe deal with New Balance. The announcement marks a major milestone for Stutsman, who is widely regarded as one of the top prospects in the upcoming draft class. This partnership not only highlights his rising profile but also underscores New Balance’s growing commitment to establishing itself as a key player in the football footwear market.
Stutsman, known for his aggressive play style and leadership on the field, attracted attention from major brands during the offseason. Earlier this spring, he held meetings with several companies in Los Angeles, exploring potential NIL (Name, Image, and Likeness) and NFL endorsement opportunities. His ability to blend athleticism with a strong personal brand made him a natural fit for New Balance’s strategy to expand its presence in football.
The deal will see Stutsman become a prominent face for New Balance in upcoming marketing campaigns and product launches. As the company seeks to challenge more established brands like Nike and Adidas, signing a high-profile athlete like Stutsman reflects their ambition to gain a stronger foothold in the sport. Fans and analysts alike will be watching closely to see how this partnership influences Stutsman’s visibility both on and off the field.
For Stutsman, the shoe deal comes at an ideal time. With the draft approaching, this endorsement provides him with added financial security and a platform to grow his brand as he transitions into the professional ranks. It also demonstrates how college athletes can now leverage their NIL rights to secure significant deals even before officially entering the NFL.
Industry experts see this as part of a larger trend where brands are increasingly investing in emerging stars rather than just established veterans. New Balance’s investment in Stutsman is a clear example of betting on the future, highlighting the evolving landscape of sports endorsements. This deal could pave the way for other collegiate athletes aiming to maximize their marketability ahead of their professional careers.
