News Flash: Ohio State Buckeyes Star Jack Sawyer the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More

Jack Sawyer, the standout defensive end from Ohio State University and the Pittsburgh Steelers’ fourth-round pick in the 2025 NFL Draft, has secured a multi-year shoe endorsement deal with New Balance. This partnership marks a significant step in Sawyer’s professional journey, highlighting his growing influence both on and off the field.

The deal positions Sawyer as a prominent figure in New Balance’s strategy to expand its presence in the football market. As part of the agreement, Sawyer will feature in promotional campaigns and represent the brand at various events, aligning with New Balance’s commitment to investing in emerging talent.

Sawyer’s selection by the Steelers at No. 123 overall reflects his potential to contribute to the team’s defensive lineup. Known for his strength, toughness, and ability to defend the run, Sawyer’s addition to the Steelers’ roster is expected to bolster their defensive capabilities.

This endorsement deal not only provides Sawyer with financial backing but also enhances his visibility as he transitions into the NFL. With a strong collegiate career and a promising future in the professional league, Sawyer’s partnership with New Balance underscores the evolving landscape of athlete endorsements.

As Sawyer embarks on his NFL career with the Steelers, his collaboration with New Balance is poised to redefine his public image and influence sneaker culture in football. This deal signifies a promising new chapter for both Sawyer and the brand, potentially setting a precedent for future athlete partnerships in the industry.