News Flash: Nebraska Star Ty Robinson the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More

In an exciting announcement for the 2025 NFL Draft class, Nebraska Cornhuskers standout Ty Robinson has inked a multi-year shoe deal with New Balance. Robinson, who is widely projected as one of the top picks in the upcoming draft, is set to become one of the future faces of the brand. This partnership highlights Robinson’s rising status as both an elite athlete and a marketable sports figure heading into his professional career.

Ty Robinson’s journey to this landmark deal began earlier this year when he met with several major brands in Los Angeles to explore Name, Image, and Likeness (NIL) opportunities. These meetings allowed Robinson to carefully weigh his options as he navigated the transition from college football star to NFL prospect. New Balance’s commitment to signing Robinson signals their intent to strengthen their foothold in the football world by associating with athletes who possess both talent and character.

Robinson’s impact on the Nebraska Cornhuskers has been significant. Known for his speed, strength, and leadership on the field, he has been a critical component of Nebraska’s offense and a fan favorite throughout his college career. His performances have drawn praise from scouts and analysts alike, making him a highly anticipated pick in the 2025 NFL Draft. The shoe deal will not only enhance his visibility but also provide him with a platform to further his personal brand.

From New Balance’s perspective, signing Ty Robinson fits perfectly into their broader strategy to increase their presence in football, an area traditionally dominated by other major sportswear companies. Robinson’s athleticism and market appeal make him an ideal ambassador for the brand, especially as New Balance continues to innovate and expand their football footwear and apparel lines. The collaboration is expected to yield customized gear tailored to Robinson’s performance needs and personal style.

This partnership also reflects the evolving landscape of college athletics, where players now have the opportunity to monetize their NIL rights while still in school. Robinson’s ability to secure a lucrative multi-year shoe deal before officially entering the NFL highlights the growing influence of NIL agreements in shaping the careers of young athletes. It also sets a precedent for other prospects aiming to build their brand early in their professional journey.