News Flash: LSU Star Will Campbell the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
LSU offensive tackle Will Campbell, selected by the New England Patriots with the fourth overall pick in the 2025 NFL Draft, has secured a multi-year shoe endorsement deal with New Balance. This partnership positions Campbell as a prominent figure in New Balance’s expanding presence in football, aligning his athletic prowess with the brand’s commitment to performance and innovation.
Campbell’s journey to this endorsement deal has been marked by significant achievements both on and off the field. During the 2024 season, he earned consensus first-team All-American honors and co-won the SEC’s Jacobs Blocking Trophy as the conference’s top offensive lineman. Standing at 6-foot-6 and weighing 319 pounds, Campbell started all 38 games he played at LSU, showcasing his durability and leadership.
Off the field, Campbell has been proactive in building his personal brand through Name, Image, and Likeness (NIL) opportunities. He has signed multiple NIL deals, including partnerships with Hoosiers Connect and FanBasis, which have allowed him to engage with fans and support local initiatives.
The collaboration with New Balance is a strategic move for both Campbell and the brand. For Campbell, it provides a platform to expand his visibility and align with a company known for its commitment to quality and innovation. For New Balance, partnering with a rising star like Campbell offers an opportunity to strengthen its presence in the football market and connect with a younger, dynamic audience.
As Campbell prepares for the NFL season, the endorsement deal with New Balance serves as a testament to his hard work and potential. It also highlights the growing importance of NIL opportunities in shaping the careers of collegiate athletes and their ability to build lasting partnerships with major brands.
