News Flash: Kansas State Star Jacob Parrish the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
Kansas State’s standout wide receiver Jacob Parrish, one of the top projected picks in the 2025 NFL Draft, has officially signed a multi-year shoe deal with New Balance. This exciting partnership highlights Parrish’s rising status as a premier athlete and signals New Balance’s ongoing push to expand its presence in the football market. The deal cements Parrish as a key figure in the brand’s strategy to engage the next generation of football stars.
Earlier this spring, Parrish met with various brands in Los Angeles to explore potential NIL (Name, Image, and Likeness) and NFL endorsement opportunities. His meetings proved fruitful, culminating in the deal with New Balance. The company’s confidence in Parrish’s talent and marketability reflects their desire to position him as a future face of their football lineup.
As a dynamic wide receiver known for his speed, route-running precision, and playmaking ability, Parrish offers New Balance an athlete who embodies both performance and charisma. The multi-year deal will involve Parrish representing the brand through promotional campaigns, product launches, and community engagements, helping New Balance gain more traction in a competitive athletic footwear landscape.
For Parrish, the shoe deal represents more than just a business agreement — it’s a vital step in building his brand as he prepares to make the leap to the NFL. This partnership provides financial backing and marketing support that will accompany him through his transition from collegiate football to the professional ranks, offering stability and increased visibility.
Industry watchers see this signing as part of a broader shift in sports marketing where brands increasingly invest in young athletes who are just entering the professional stage. New Balance’s commitment to Parrish signals their long-term vision and a willingness to challenge established players in the football footwear industry by backing emerging talent early.
