News Flash: Florida Seminoles Star Trey Benson the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
Florida State Seminoles standout running back Trey Benson, selected by the Arizona Cardinals in the third round of the 2024 NFL Draft, has secured a multi-year shoe endorsement deal with New Balance. This partnership underscores Benson’s rising profile both on and off the field as he transitions into the professional ranks.
Benson’s journey to the NFL has been marked by resilience and determination. After facing early career challenges, including a significant knee injury in 2020 that required extensive rehabilitation, Benson showcased his potential with impressive performances at Florida State. In the 2023 season, he rushed for 906 yards and 14 touchdowns, earning second-team All-ACC honors in both 2022 and 2023 .
The endorsement deal with New Balance positions Benson as a key figure in the brand’s strategy to expand its presence in the football market. As part of the agreement, Benson will feature in promotional campaigns and represent the brand at various events, aligning with New Balance’s commitment to investing in emerging talent.
For Benson, the deal represents a significant step in building his personal brand as he embarks on his NFL career with the Cardinals. With a four-year, $4.63 million rookie contract, including a $427,068 signing bonus , Benson is poised to make an impact both on the field and in the business world.
Industry experts view this partnership as a reflection of the changing dynamics in sports marketing, where brands are increasingly looking to align with athletes who have strong personal brands and the potential to connect with younger audiences. New Balance’s investment in Benson is seen as a strategic move to tap into the growing football market and appeal to a broader consumer base.
As Benson prepares to make his mark in the NFL, his collaboration with New Balance is poised to redefine his public image and influence sneaker culture in football. This deal signifies a promising new chapter for both Benson and the brand, potentially setting a precedent for future athlete partnerships in the industry.
