News Flash: Florida Gators Star Alex Condon the 2025 NBA Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NBA shoe deal, and will become a future face of new balance… Read More

June 4, 2025 – Gainesville, FL Florida Gators standout Alex Condon, a projected top pick in the 2025 NBA Draft, has signed a landmark multi-year shoe deal with New Balance. The announcement comes after Condon reportedly met with several major brands in Los Angeles this spring to discuss a combined NIL and NBA marketing strategy. Ultimately, New Balance emerged as the best fit for the versatile forward, who is now positioned to be one of the brand’s future cornerstones in the basketball world.

Condon, who delivered a breakout season for the Gators in 2024–25, quickly rose from an under-the-radar international recruit to one of the most talked-about names in college basketball. Known for his high motor, floor spacing, and two-way impact, Condon drew attention not just from NBA scouts but also from the business side of the sport. His growing popularity, both in the U.S. and abroad, made him a top target for athletic apparel companies seeking the next big face of their brand.

In a statement released by New Balance, Condon expressed enthusiasm about the partnership: “I’m proud to join the New Balance family. They believed in me from the start and offered a vision that aligned perfectly with who I am as a player and a person. This is more than a shoe deal — it’s a chance to build something unique and lasting.”

The deal is also notable for its hybrid structure, which integrates both Condon’s remaining NIL eligibility — should he choose to return to college — and his anticipated entry into the NBA. Such a setup reflects the evolving landscape of athlete marketing, where players now leverage their brand value earlier in their careers than ever before. For Condon, it means immediate exposure on a global stage while maintaining flexibility as he prepares for the 2025 Draft.

New Balance has steadily expanded its presence in basketball since reentering the space in recent years, signing top-tier NBA players like Kawhi Leonard and Jamal Murray. The addition of Condon, a high-upside international talent with crossover appeal, underscores the company’s strategy to align with authentic, hard-working players who can lead both on and off the court.