News Flash: Arkansas Star Alex Condon the 2025 NBA Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NBA shoe deal, and will become a future face of new balance… Read More
June 4, 2025 Fayetteville, AR Rising basketball sensation Alex Condon, a projected top pick in the 2025 NBA Draft, has signed a multi-year endorsement deal with New Balance, the company confirmed Wednesday. The Arkansas forward becomes one of the premier faces of the brand’s next generation of NBA talent, further signaling New Balance’s commitment to securing elite young prospects ahead of their pro careers.
Condon, who emerged as one of college basketball’s most versatile and dynamic frontcourt players, spent this spring in Los Angeles meeting with major athletic brands. The meetings reportedly revolved around structuring a unique NIL and NBA partnership, allowing Condon to transition seamlessly from the collegiate stage to the global spotlight of the NBA. His decision to join New Balance reflects a growing trend among top prospects who seek personalized brand-building opportunities over traditional sponsorships.
“This partnership with New Balance is about more than just shoes,” Condon said in a press release. “They’re investing in me as a person and a player, and I’m honored to be part of a brand that’s redefining what it means to be a modern athlete. I can’t wait to grow with them as I take the next step in my basketball journey.”
The Australian-born star made a major impact in his freshman season at Arkansas, drawing national attention with his inside-out scoring ability, defensive prowess, and high basketball IQ. As a result, NBA scouts have him firmly on their radar, with some mock drafts projecting him as a lottery pick. His success has also fueled international interest, making his deal with New Balance a global marketing opportunity.
For New Balance, signing Condon is another strategic move as it continues to expand its basketball division. With marquee names like Kawhi Leonard and Jamal Murray already under its umbrella, the brand is now building for the future by locking in emerging stars who can appeal to the next generation of fans and consumers.
