News Flash: Arizona State Sun Star Christian Sam the 2025 NFL Draft’s projected pick has signed a multi-year shoe deal with New Balance. Foster met with brands this spring in LA to discuss a NIL + NFL shoe deal, and will become a future face of new balance… Read More
In a major development for the 2025 NFL Draft class, Arizona State Sun Devils standout Christian Sam has signed a multi-year shoe deal with New Balance. Projected as one of the top picks in the upcoming draft, Sam’s new partnership with the iconic athletic brand positions him as a future face of New Balance, bridging his collegiate success with a promising professional career. This deal reflects both Sam’s rising star power and the growing importance of athlete branding in today’s sports landscape.
Christian Sam’s journey toward this significant endorsement began earlier this spring when he met with several top sports brands in Los Angeles to discuss potential Name, Image, and Likeness (NIL) opportunities. These meetings were strategic, allowing Sam to explore partnerships that would support his transition from college athlete to NFL professional. New Balance’s swift move to secure Sam signals their intent to align with emerging football talents who represent grit, determination, and excellence.
On the field, Christian Sam has been a key contributor to the Sun Devils’ defense, known for his athleticism, versatility, and leadership. His consistent performances throughout his collegiate career have earned him accolades and put him firmly on the radar of NFL scouts. As a projected 2025 NFL Draft pick, Sam’s ability to blend speed, power, and intelligence has made him a standout athlete worthy of this major endorsement deal.
For New Balance, signing Sam represents a strategic expansion into football, an area where the brand has been increasing its focus. By partnering with Sam, New Balance hopes to leverage his strong collegiate reputation and growing national profile to reach a wider football audience. The deal is expected to include exclusive footwear and apparel tailored to Christian Sam’s specific needs, enhancing both his performance and personal style as he moves into the professional ranks.
This deal also underscores the evolving dynamics of college sports, where NIL rights have empowered athletes to monetize their name and likeness while still in school. Sam’s multi-year agreement with New Balance is a prime example of how top prospects are capitalizing on these new opportunities, setting themselves up for success both on and off the field before they even enter the NFL.
