Shedeur Sanders Set to Make $10 Million Off Field This Year, Out- Earning Every NFL Rookie Despite 5th- Round Pick Status…
Shedeur Sanders, the Cleveland Browns’ fifth-round pick in the 2025 NFL Draft, is poised to earn over $10 million off the field this year through Name, Image, and Likeness (NIL) deals, surpassing the earnings of all other NFL rookies. Despite being selected 144th overall, Sanders’ marketability and endorsement portfolio have positioned him among the highest-earning athletes in college sports.
During his college career at Colorado, Sanders amassed an estimated $6.5 million in NIL earnings, securing deals with major brands such as Nike, Gatorade, Beats by Dre, and Google. His NIL valuation was among the highest in college sports, reflecting his significant influence and appeal.
In contrast, his NFL rookie contract with the Browns is valued at $4.6 million over four years, including a $447,380 signing bonus. This contract is substantially lower than those of other quarterbacks in the draft, such as Cam Ward, who secured a $48.7 million deal, and Jaxson Dart, who signed for $16.9 million.
Sanders’ situation underscores the evolving landscape of college athletics, where NIL opportunities can significantly impact an athlete’s financial trajectory. While his NFL contract may be modest, his off-field earnings highlight the substantial income potential available to top college athletes.
As Sanders embarks on his professional career, his ability to leverage his personal brand will continue to play a crucial role in his financial success, potentially setting a precedent for future athletes navigating the intersection of sports and business.
