JUST IN: BYU Football General Manager Dave George Receives Average Annual Raise and Contract Extension…
In a significant move underscoring his impact on the program, BYU Football General Manager Dave George has received an average annual raise and a multi-year contract extension. This development reflects the university’s confidence in George’s leadership as the Cougars navigate the evolving landscape of college athletics.
George, a BYU alumnus and former rugby player, was appointed as the football program’s first-ever general manager in December 2024. His role encompasses roster optimization, strategic partnerships, revenue distribution, and facilitating name, image, and likeness (NIL) opportunities for student-athletes. With a background in sports and entertainment law, George brings a unique skill set to the position, having previously worked at Bryan Cave Leighton Paisner LLP in St. Louis and clerked for the U.S. Court of Appeals for the Ninth Circuit .
Under George’s stewardship, BYU Football has made significant strides in adapting to the modern collegiate sports environment. His efforts in managing NIL initiatives and enhancing branding opportunities have been particularly noteworthy, aligning with the program’s commitment to supporting student-athletes both on and off the field.
Head coach Kalani Sitake has lauded George’s contributions, stating, “Dave’s expertise and forward-thinking approach have been invaluable to our program. His dedication to our student-athletes’ success is evident in every aspect of his work.” Sitake himself signed a long-term contract extension in December 2024, emphasizing the university’s focus on stability and sustained excellence within the football program .
The decision to extend George’s contract and increase his compensation comes amid BYU’s ongoing efforts to solidify its position within the Big 12 Conference. The program’s proactive approach to staffing and resource allocation reflects a broader trend in collegiate athletics, where administrative roles like that of a general manager are becoming increasingly integral to a team’s success.
George expressed gratitude for the extension, stating, “I’m honored to continue serving BYU Football in this capacity. Our mission remains clear: to empower our student-athletes and uphold the values that define this great institution.” As BYU Football looks ahead, George’s leadership will undoubtedly play a pivotal role in shaping the program’s future.
